Franchise Key:
Up to 70,000 volunteers will lend their time, energy and expertise to make London 2012 a success. Last month, McDonald’s was named Presenting Partner of the London 2012
Olympic and Paralympic Games Maker Programme. According to the information provided, this is the first time in the history of the Olympic and Paralympic Games that an organising committee has looked to sponsors to support the volunteers for this once in a lifetime experience.
As Presenting Partner, McDonald’s will use its expertise in customer service and people development, as well as its nationwide presence, to help attract, select and train the diverse team of volunteers, known as Games Makers, that will be needed for the London 2012 Games. This will include providing training staff, materials and facilities to help attract and train volunteers. McDonald’s will also use its 1,200 restaurants in communities across the UK to spread the message and attract volunteers from all walks of life and every corner of the UK.