Now when Caribou Coffee customers order their morning lattes,
they’re getting more than a cup of premium brew—they’re supporting sustainable coffee production. Caribou Coffee announced that its regular espresso is now 100 percent sourced from Rainforest Alliance Certified farms, an achievement that brings its full line of coffees to 85 percent Rainforest Alliance Certified and puts the company well in stride to meet its goal of 100 percent certification by the end of 2011.
“This goal is very important to Caribou because we believe a great coffee experience starts with environmental stewardship on coffee farms and throughout the entire coffee production process,” says Chad Trewick, senior director of coffee and tea for Caribou Coffee. “Our collaboration with the Rainforest Alliance has a profound impact on coffee-producing communities, helping farmers become more environmentally responsible, gain production efficiencies, and often earn a better price for their coffees.”