Sydney Morning Herald:
Savvy franchisees are increasingly operating not just multiple outlets of the same franchise but multiple franchise brands.
The benefits are manifold. 
Not only does the multi-brand franchise strategy give owners more leverage with shopping centre management, it also generates economies of scale and gives franchis Mark Maumill is one franchise owner who is pioneering the multi-brand model in Australia. He owns and manages 10 Banjo’s bakery cafes in Tasmania, Victoria and Queensland. Maumill and his business partners also own multiple Mr Rental franchises in Victoria and South Australia and he is a director and shareholder of Tastel Community Telco, a franchise of Community Telco Australia.ees more bang for their marketing buck. Full post.
