Pump It Up is taking action to help reverse childhood obesity in America with the new Jump It Up! Challenge, a nationwide program that promotes fitness and rewards children for 60 minutes of physical activity on the playgrounds’ giant, colorful inflatables. The challenge coincides with Pump It Up’s membership in the Coalition for Healthy Kids, a national awareness campaign spearheaded by the Advertising Council that addresses childhood obesity in America.
Starting October 15, 2010 children will be able to join the Jump It Up! Challenge at more than 160 Pump It Up locations across the country. Guests will receive a wallet-sized card that will be hole-punched each time they visit Pump It Up and jump for at least an hour, and after six visits, children will receive a free entry to a Pop-In Playtime session.
Pump It Up Franchise ‘Jumps’ In To Help Combat Childhood Obesity In America
October 13, 2010 by Cris | 0 Comments