Ruby Tuesday, Inc., the popular high-quality casual dining restaurant chain, and dunnhumbyUSA, an international leader in consumer insights, today announced a three-year partnership to incorporate continually updated information about customer behavior and preferences into day-to-day decision making at the company’s restaurants across the U.S. This agreement represents an exclusive partnership for dunnhumbyUSA in the casual-dining sector of the foodservice industry.
“We’re excited about where our brand is today and that our guests have noticed the changes in our restaurants,” said Sandy Beall, Chairman, CEO and founder of Ruby Tuesday, Inc. “We need to continue to communicate regularly with our guests so that they want to visit us more often, and we believe dunnhumbyUSA can help us achieve that,” added Beall.