Following an extensive search for a new creative partner that began last November with the review of more than 35 agencies, El Pollo Loco, Inc. announced today it has selected Hollywood, CA-based goodness Mfg. as its new advertising agency of record.
goodness Mfg. will handle strategic marketing and communication needs for the nation’s leading flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing.
Commenting on the decision, Mark Hardison, Vice President of Marketing for El Pollo Loco, Inc. said, “The goodness Mfg. team was a tour de force of strategic insight and creative talent and we couldn’t be more pleased with our decision. They are smart, passionate brand champions who demonstrated a solid understanding of our business and our brand, along with the ability to leverage consumer insights and research in developing a compelling and differentiated brand communications platform that we believe will resonate deeply with consumers in both general and Hispanic markets.”