Viral: McDonald’s Sandwich Gets Its 15 Minutes Of Fame

Toronto Star:

What’s served in Halifax with plenty of mayonnaise and is as popular as the iPad 2?

(Popular for a few hours this past Wednesday, that is.)

Canadian Twitter users were somewhat perplexed to see the McLobster — sold at McDonald’s restaurants in the Maritimes and New England — mysteriously become a hot topic on the internet.

Some U.S. tweeters, thinking it was a new product, wanted to know when it would “launch.” (McDonald’s is famous for tailoring its menu to regional tastes. The Filet-O-Fish was introduced to appeal to Cincinnati-area Roman Catholic diners who abstained from meat on Fridays and Lent.)

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