IndUS Business Journal:
Today’s business environment is all about adjusting and taking advantage of every opportunity you have to be successful. Prem Dhoot saw the franchise industry and Straw Hat Pizza as a great opportunity for him, but he also saw a way to give business a boost by co-branding, so he pitched the chain a possibility — and corporate was quick to jump on board.
Dhoot opened his first Straw Hat Pizza restaurant in Walnut Creek, Calif., in October 2010 and this location also included the chain’s first ever Tower 27 Yogurt brand.
Combining pizza with yogurt seemed like the perfect complement to Dhoot and also a way to bring in some extra business. As Dhoot asserts, other concepts pair yogurt and salad but the pizza and yogurt duo is not common.
“I asked Straw Hat to do yogurt,†Dhoot said. “I said, ‘Let’s create our own brand.’ … They were very open to doing that.â€