Sweet treat franchise Wendy’s has launched a new online ordering system for ice cream cakes which brings in extra revenue for franchisees and makes planning birthday parties or treating family and friends as easy as the click of a button.
Wendy’s CEO Rob McKay said “For our franchisees it will add important value to their offering and for our customers it will make ordering our famous cakes even easier.
“Wendy’s ice cream cakes provide a great opportunity for our franchisees to showcase the quality of our award-winning ice cream and, as they are the highest price point in our treat range, they are an important product to bolster store revenue.â€