The New Age Online:
The annual International Franchise Expo (IFE), hosted by the Franchise Association of South Africa (FASA), happens today and tomorrow at the Sandton Convention Centre in Johannesburg. Franchising, despite the recession that started in 2009, continues to make a great contributor to South Africa’s economic growth and stability.
This, according to FASA’s executive director, Vera Valasis, is further proof of the resilience of the franchise business format to withstand adverse trading conditions. “When jobs are secure, it is human nature for people to become complacent and less entrepreneurial. It has been proved through many recessions globally that during hard times, franchising sees its most significant growth and those franchisees who take the leap of entrepreneurial faith go on to become highly successful.â€