The success of Battery World‘s ‘Think Green, Act Purple’ battery disposal initiative has highlighted the importance of franchisee involvement in a franchise’s broader engagement strategy.
In 2006 Greg Leslie, owner of Battery World Townsville, introduced branded recycling bins into his store, offering a free-of-charge battery disposal service to local households. He also placed bins in 29 nearby schools, providing free education sessions to students and offering incentives to encourage their involvement. As a result of the campaign, Battery World Townsville experienced a 30 per cent jump in sales. The success of the program within Townsville saw Battery World implement the program nationwide, and today the franchise has successfully prevented some 500 tonnes of batteries and over 16,000 EPIRBs (analogue maritime emergency beacons) from going into landfill.