‎Sub-Franchising Beckons The Bold

June 27, 2011 by Mark | 0 Comments

gulfnews.com:

Wannabe entrepreneurs hoping to get into the F&B industry but do not have the necessary capital to do so on their own can still whet their appetites. Just serve them with a sub-franchising option. Many of them have taken quite a liking to it.

It’s not that the sub-franchising concept is a new phenomenon that has the local marketplace in thrall. Far from it.

The concept has been around for some time, but it’s only over the last two years that it has built up enough steam to be a sub-sector to the thriving franchising industry.

Nowhere is this more apparent than in the local sub-sandwiches business. Both majors, Subway and Charley’s Grilled Subs, are not only finding favour with consumers, but they have also created a rapidly emergent market for sub-franchising opportunities. Clearly it is a case of “sub-sub” creating a win-win situation.

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