dBusinessNews Newark:
Website, direct mail and ads… Oh my! Like Dorothy tentatively walking down the yellow brick road not knowing which way to turn, franchisees are often in a major quandary when it comes to choosing and implementing their own local marketing programs.
Many do get help from their franchisors but in the end isn’t it much better for a franchisee to get to know his/her own market and customers? Each market varies so, that often the right tool for one isn’t the best for another.
Enter ViaLocal, a new program introduced by St. Jacques Marketing based in Morristown, NJ. Specializing in brand marketing for franchise companies, the St. Jacques team saw the need for local and affordable marketing programs for individual franchisees that wasn’t another “do-it-yourself†tool or template or one that just focuses on a single marketing channel. According to President Philip St. Jacques, “Franchisees mentality towards a vendor or a franchisor is ‘just do it for me!’ We can understand that because they just want to focus on getting their doors open and building and keeping a successful business, not figuring out the ever-changing local marketing landscape.