Home Care Assistance, North America’s leading provider of in-home care for seniors, is proud to announce an innovative new business model in home care. In addition to its ongoing franchise expansion model, Home Care Assistance is committed to opening at least ten new company owned locations every year.
“Our new growth strategy will allow us to double our current growth rate,†said Lily Sarafan, COO of Home Care Assistance. “This innovative hybrid strategy will allow us to serve a broader population of seniors with our premier caregiving services at a time when the demand for around the clock in-home care is increasing rapidly. Having a wide network of corporate offices will also allow us to pilot exciting new customer service and marketing campaigns that we can share with our franchise owners. We are the only home care company investing significant resources in opening company owned locations. We truly believe there is no better time to own and build a home care agency and no better business model for doing so than ours.â€