Smoothie King is hoping to improve its image as both a health-conscious concept and a meal destination with the launch of its new product, the Lean1 Smoothie.
The Lean1, which was tested in Jacksonville, Florida, and Baton Rouge, Louisiana, earlier this year, will be available in Chocolate, Vanilla, and Strawberry flavors when it rolls out nationwide later this month.
Bobby Williams, vice president of marketing for Smoothie King, says the Lean1’s weight-loss protein powder and nutrients will make it a must-have menu option for the health conscious.
“It helps burn body fat up to 68 percent faster, it helps curb hunger cravings, it’s got 27 vitamins and minerals it, it helps speed recovery from work outs, and it’s positioned as a weight-loss product but can also be used to help folks build up lean muscle,†Williams says.