Industrialists Advised On Product Branding

July 29, 2011 by Cris | 0 Comments

New Vision:

Manufacturers should build strong product brands if they want to benefit from franchising, a senior local investor has said. Amos Nzeyi, the Crown Beverages chairman, contends that attracting franchises into the local market requires brands that adhere to international quality standards and strategic marketing.

Franchising involves business systems where companies (franchisers) allow other investment establishments (franchisees) to use their brands in marketing and operation strategies.

Franchisees remit a percentage of their periodical profits to the franchiser.

“To develop the franchising industry, we need to market our brands and institute quality controls. This will increase foreign direct investments, skills, innovation and more capital inflows,” he said.

In Franchise Site

Roads Are the Future of Solar Power
How Robots Are Making Us Happier
Wearable Intelligence in Energy
April Fools: Helium Beer
Wearable Intelligence in Healthcare
Pixar: The Math Behind the Movies
Watch Silicon Valley Episode 1
The Body Dryer
How Does Cryogenics Work?
Robo-Suit Body Extender

Related Posts

Related Resources

Comments

No comments yet.

Leave a Reply

Comment moderation is enabled. Your comment may take some time to appear.