After 25 years of delighting consumers with quality delicacies in Nigeria, Mr Bigg’s, a quick service restaurant, has emerged the leading brand in the food industry. Divisional Managing Director of UAC Restaurants, Derrick Van Houten, in this interview with Jonathan Olajide, tells the success story and challenges facing the brand.
When on August 12, 1986, the conception of establishing a fast food restaurant in Nigeria struck the minds of some people, little did the promoters know that their idea would later turn out to become a leading eatery in the West African sub-region. And after 25 years of existence, there is, perhaps, no part of Nigeria that Mr Bigg’s is not known. Read on…