A new company helmed by sons of prominent foodservice leaders plans to establish a national food-truck brand that it hopes to grow to hundreds of units across the country.
Dallas-based Two Trucks LLC will launch its food-truck brand, The Butcher’s Son, in October with two Dallas trucks. Those trucks will be followed by five trucks in February, 10 trucks in May, and, the company hopes, a total of 200 trucks by 2014.
Two Trucks is led by CEO Jonathan Wagner, son of Johnsonville Sausage founder Ralph Stayer, and Dain Pool, son of Pool’s Restaurant Group CEO Dan Pool.
Dain Pool says he and Wagner met through a mutual friend, when Johnsonville was interested in getting involved with the food-truck industry.
First National Truck Brand? The Butcher’s Son To Debut In Dallas
September 13, 2011 by Mark | 0 Comments