Are they fads or classic desserts?
It depends on who you talk to, but one thing’s for sure. Two dessert crazes of recent years — cupcakes and frozen yogurt — are thriving in Middle Tennessee.
According to some dessert industry observers, frozen yogurt is trending ahead of cupcakes, especially in the Northeast and on the West Coast. But locally, it’s hard to tell which sweet treat is the most popular. There are plenty of national chains and independent shops to choose from in the Nashville area, and the numbers are still growing.
“I don’t think desserts ever really go out of style, but they are even more popular in a down economy,” says Sarah Voter, co-owner of Yogi’s Frozen Yogurt Bar on West End Avenue near Vanderbilt University. “People may hesitate before they go out to eat, but they will still spend on themselves by indulging a sweet treat.”