Boost Juice plans to open 100 stores across India during the five years to 2017, seeking to capitalise on the country’s “growing franchise business culture†and lack of market leadership in the smoothie and juice market, but says growth in its Chinese operations has been disappointing.
The private equity-owned business has inked a $1.6 million master franchise agreement with Rivoli Sinha and Dev Agarwal.
Sinha is the daughter of the founder of SIS Group Entrerprises, an Indian security giant which owns the Chubb security firm in Australia. She and her husband have set up a business to run Boost in India.
In a statement, Sinha and Agarwal said they had noticed “a tremendous potential in the Indian market for fresh and healthy drinks†and “Boost is a perfect brand to bring to India as the range of delicious juices and smoothies is matched with passion and energy – which is key for any business to succeed in India.â€