Wingstop To Test Sports-Themed Restaurant

October 27, 2011 by Cris | 0 Comments

Fast Casual:

Wingstop is testing a new fast casual concept in Brownsville, Texas, called Wingstop Sports. The restaurant, set to open around Thanksgiving, will have inside and outside seating for about 98 people and will offer everything on the regular Wingstop menu, plus appetizers, salads, sandwiches, dessert, beer and wine.

Burgers, however, will not be on the menu, said Bill Knight, Wingstop’s COO.

“We think we are good at poultry, so everything will be based around that; Wingstop Sports is basically a Wingstop with an enhanced menu,” he said.

A franchisee, who already owns traditional Wingstop locations, will operate the sports-themed restaurant covering about 2,800 square feet. Most Wingstop stores are about 1,500 square feet. The new restaurant also will have 10 high-definition televisions, as opposed to the two TVs found in standard locations.

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