Many food service franchises have spent 2011 trying to perfect their coffee offering, quashing the stigma that fast coffee isn’t good coffee.
Paying particular attention to the quality of its coffee is Retail Food Group, the owner of Michel’s Patisserie, Donut King, Brumby’s Bakeries, Esquire Coffee Houses and bb’s cafes.
The group recently ran its inaugural Espresso Perfecto competition, allowing more than 200 of its best baristas from around Australia to compete and showcase their talents and skills.
Sofian Loekman from Michel’s Pattisserie Eastgardens was named Retail Food Group’s Espresso Perfecto National Champion, with the Eastgardens store also taking out the team category.