It’s the simple rule that many entrepreneurs live by: No surprises.
You never want to surprise your board. You never want to be surprised by your employee. You rarely want to surprise your customers. And you never, ever want to surprise your investors.
Which is why many in the franchise sector were shocked earlier this year when respected listed franchise brand manager Retail Food Group made a highly unusual takeover play.
While RFG has made its name managing brands including Donut King, Brumby’s Bakeries and Michelle’s Patisseries, the company’s management, led by chief executive Tony Alford and chairman John Cowley, clearly had ambitions beyond that.
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