Red Mango is expanding to Mexico. Today, the Dallas-based chain and one of America’s fastest-growing yogurt and smoothie brands announced its first international franchise agreement in an exclusive deal with Cinemex, the leading national chain with 184 movie theaters operating across Mexico. Cinemex will own and operate the Red Mango franchise with a goal of making Red Mango the leading frozen yogurt brand in Mexico.
Details of the announcement include introducing Red Mango kiosks immediately into movie theaters in addition to developing an undisclosed number of free-standing stores.
“This is a major milestone, and I am especially pleased that we are expanding Red Mango internationally from the U.S. with one of the world’s great companies,” said Barry M. Barron, Sr., chief executive officer of Red Mango. “Cinemex brings resources which make them an experienced partner for rapid and high-quality development in Mexico. It is a perfect way to launch our efforts to expand the brand internationally.”