Franchiser Believes Brands Are Built Locally

Knoxville News Sentinel:

Phil Friedman doesn’t believe in spending his time inside an office.

The CEO of Salsarita’s Fresh Cantina can be found most days at one of the company’s more than 80 locations.

Getting a lot of Friedman’s attention — Knoxville brothers H.P. and J.T. Patel of Laxmi Ventures, the largest franchisee of the Charlotte, N.C.-based chain of fast casual Mexican restaurants.

Friedman, who grew McAlister’s Deli from 27 to 300 locations as its former CEO, is working with the Patels to “take it to the next level.” Read more.

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