Jollibee Foods Corp. (JFC) is in the process of acquiring a 50 percent stake in Vietnam-based SuperFoods Group, which owns Highlands Coffee and operates Highlands Coffee Shops, Pho 24 restaurants, as well as Hard Rock Café’ franchised stores in Macau, Hong Kong and Vietnam.
JFC said in its disclosure to the Philippine Stock Exchange on Wednesday that its joint venture with the Viet Thai International Joint Stock Company (VTI) “aims to offer Asian mass consumers high quality coffee and café experience at affordable prices through the Highlands Coffee Shops and Highlands Packaged Products.
SuperFoods recently acquired the Pho 24 brand and restaurants. JFC that “the annual sales of the SuperFoods Group amounts to about $30 million.”