Humble Beginnings Launched Mrs. Fields Into 35 Years Of Business

April 17, 2012 by Cris | 0 Comments

SFGate.com:

Mrs. Fields is celebrating something sweet this year, and it’s not just their signature chocolate chip cookies. What began as a one-woman storefront in Palo Alto, California in 1977 has grown into a world-renowned franchise that is celebrating 35 years of successful business.

“Our founder Debbi Fields was quoted saying; ‘I am not in the business of selling cookies, but instead in the business of selling smiles,’” said the director of marketing at Mrs. Fields, Cassie Alvey. “Our brand holds onto that iconic phrase today.”

When Debbi Fields opened the first Mrs. Fields store she could be found walking around outside her storefront, putting smiles on the faces of those who passed by her shop by giving away warm cookies. This led to a loyal customer base that would return again and again for Mrs. Fields chocolate chip cookies.

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