Photo by Nathan Dumlao on Unsplash
New technologies are bringing change to the hospitality industry. If you own a hotel or a restaurant, you already know this.
However, perhaps your involvement with the hospitality industry is only that your business requires you to travel frequently. If that’s the case, these new technologies affect your life in many ways, too.
Let’s look at some of the ways the hospitality industry is enjoying the benefits of technology.
Software Developments Alter the Hospitality Industry
One of the improvements technology has brought to the hospitality industry is enterprise software development. This endeavor has helped millions of hospitality businesses to scale their businesses quickly. Meanwhile, they are able to offer even better service to their customers.
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Social Media Drives Hospitality Industry Marketing Campaigns
Social media is one of the most influential driving forces of this decade. Moreover, it has changed the way both businesses and individuals communicate. And it has become a valuable tool in the hospitality industry.
Thousands of hospitality businesses have benefited enormously from incorporating social media into their marketing strategies. For example, many have turned to social media platforms such as Facebook, Instagram, and Twitter to engage and build their customer base.
Enterprise Application Solutions Allow for Faster Growth
In particular, enterprise application solutions in the hospitality industry have helped the industry grow by engaging more clients.
For example, a recent study showed that clients say they can more easily access hotels and restaurants that have their own apps. This is because clients appreciate the ease with which they can now make bookings and reservations on their own.
In other words, customers like that they don’t need to do these things the old-fashioned way, in person or on the phone. All they need to do is go online and search for listings of hotels and restaurants. Then they click on the ones they like the looks of, wherever in the world they happen to be traveling to.
New Technologies Allow for Faster Service
Additionally, technology makes it possible for businesses in the hospitality industry to deliver their services faster than ever.
For instance, the reliability of customer service departments in the hospitality industry is one of the primary reasons why the industry continues to grow. Clients these days know they can reach out to hotels and restaurants to find what they need quickly.
Also, many businesses in the industry now automate their services by way of websites, applications, sales channels, and other means. All of these technologies boost their service delivery. Moreover, they encourage efficiency by significantly reducing human error.
Staff Members Provide Location-Based Services
Hospitality enterprises that quickly provide solutions to their guests’ needs are at the forefront of this revolution in the hospitality industry. To do this, they calculate precisely where their clients are, then sanction a nearby staffer to attend to the client’s needs as quickly as possible.
One traveler shared her experience with us for this article:
“On a recent trip to Colombia, I inadvertently left my usual toiletries at home. Only a few seconds after I called the reception desk from my room to ask for help, I heard a knock at my door. There stood a smiling hotel attendant who handed me a small purse containing all the toiletries I needed. There was no way this young man had had time to zoom up the elevator to my floor from the first floor. Instead, I understood that the hotel had anticipated issues like mine. And they dealt with it by using technology.”
Additionally, many hospitality enterprises now attract clients from all over the world by way of the Internet. Some also offer additional services, such as a virtual assistants for guests who come in official capacities. Others offer flight bookings and chauffeur service for guests who are visiting from outside of the country.
Recruitment Is Easier Now
Restaurants, conference centers, hotels, and other enterprises in the hospitality industry now use new technologies to recruit new members for their professional staff. No longer must they settle for unqualified local talent. Instead, they can now recruit workers from all over the world. Plus, they do all of this without going over budget.
Make Investments in the Hospitality Industry Today
Technology is changing the hospitality industry in many ways, and the time to jump on the bandwagon is now. And if you already own a business in the hospitality industry, be sure to take advantage of all the technological advancements that can help you run your business more efficiently.