More people are moving away from the traditional model of storefront business, and drop shipping is what they choose. Here is a drop shipping guide to get you started.

In recent years, the ways in which business is conducted has been going through an evolution. More and more people are moving away from the traditional model of having a physical location with inventory, where buyers walk into the store to make a purchase.

In today’s business world, the most popular method of conducting business is online via an online store. And drop shipping is the preferred method many choose for getting started with an online business. This is your ultimate drop shipping guide for a niche market—costumes and wigs.

What Is Drop Shipping?

Drop shipping refers to a model where the retailer does not keep inventory. Instead, the business owner directs customers’ orders and shipment information to the manufacturer, supplier, or distributors who will then fulfill the order by shipping the product directly to the buyers.

The retailer sets the prices of the goods they are selling. In this case, wigs and costumes, and makes a profit of the difference between the retail price and the wholesale price, just as in any other business.

It is easy to see that drop shipping is an appealing option for businesses looking to increase sales and individuals looking to set up online stores. Here’s a guide to getting started with drop shipping:

Choose Your Drop Shipping Business Concept

To create a successful drop shipping business, you first need to come up with a marketable business concept. It is around this concept that you base your branding, content, and merchandise. The idea could be derived from passion, sales trends, product research, or even trial and error.

When choosing a drop shipping business concept, there are a few things you should keep in mind:

  • A niche market can be a great place to start an online store. This is because a pinpoint target market such as Halloween costumes is an ideal business concept. Focusing on a specific market helps the website rank higher in topic-specific search results attracting more interested guests.
  • Product research would also serve you well. Do a little research regardless of whether you are focusing on a niche market or casting a wider net. This will ensure you know what products are doing well so you don’t waste your time on a dud.
  • Aim to provide solutions to problems. People shop to help find solutions to a problem they have. Your concept should be geared toward satisfying this need, and you will have a winner. For example, finding the right costume for a Halloween party could be a bit of a hassle for a busy professional. Therefore, a Halloween costumes drop shipping service would be a godsend to such a person.

Find Drop Shipping Suppliers

Following this drop shipping guide, you have already settled on a Halloween dropship concept. You know you would like to retail costumes and wigs. The next thing you need to do is to find a credible and reliable Halloween costumes supplier to partner with.

This can seem like a daunting prospect, especially in light of just how many dropship suppliers there are. But you can rest easy because has you covered. Boasting a wide array of Halloween wigs and costumes for drop shipping, they are the ideal partner for you to start your business.

Being new to the marketplace, you would want to partner with a supplier that offers the most convenient and hassle-free experience for both you and your buyers, and this is exactly what you will get here. They are a definite candidate for a Halloween and costumes supplier partner.

Create Your Website

It goes without saying that to conduct your dropship business successfully, you will need to create an e-commerce platform. The next step in your drop shipping guide is to get that website up and running and secure. Depending on your business concept, you can either go for a content-based platform or a product-based platform.


Note that content-based platforms rank higher on search engines and give fodder for marketing. This could mean the difference between setting yourself up as the go-to Halloween dropship shop or just another store on the Internet. 

Curate the Products

Once you are done setting up your website, the real work begins. You have to go through your supplier’s inventory and select all the things you would like to sell on your site and put them up. You also have to set the prices for the dropship wigs and costumes and mark them up to ensure you get a profit. However, you must be careful not to mark them up so much that they won’t sell.

Here, you will also add product descriptions to help your potential buyers make purchases. You need to give them a general understanding of the product and what to expect. Pertinent information such as shipping cost and return policy also go here.

Ensure that the buyer has all the information they would need to help them make the purchase without being too wordy.

Drop Shipping Guide Says: Market Your Business

Just as in any business, a costume dropship business needs marketing to get the word out, increase traffic, and make sales. Marketing can be in terms of emails, social media, and even paid ads. All you need to do is find out which method or combination of methods best suit your needs.

drop shipping guide

Ensure, however, that you stick to the low-cost marketing tools available to you. While starting up, the aim is to avoid unnecessary spending. Make the most of websites like Facebook, Instagram, and Twitter. You can also optimize the content on your website through Search Engine Optimization to boost your website’s ranking.

Provide Excellent Customer Service

Stay on top of your dropship business orders and their fulfillment. Building goodwill with your buyers is one of the most valuable marketing strategies you will ever have. This is universal when it comes to any business, not just in Halloween wigs and costumes drop shipping. 

You should also work out a procedure to handle customer queries such as shipping problems and return policy. Above all, try and avoid negative reviews; buyers online heavily rely on reviews in their transactions.