Market Watch:
BabyLegs®, the pioneer of fun and innovative leg and arm warmers for children, has quickly become a must-have accessory for A-List parents. Celebrity moms and dads are being spotted left and right with BabyLegs on their children.
Launched in 2005 by a stay-at-home-mom, BabyLegs has quickly grown to sell more than 2.2 million pairs in just three and a half years. BabyLegs are now available in more than 50 countries across the globe and can be found at more than 1,400 retailers throughout the U.S. Despite the rocky economic times and nationwide recession, sales of BabyLegs in the U.S. are up 65% since 2007. Projections, both nationally and internationally, are positive for 2009. BabyLegs remains optimistic about its growth internationally, and has focused on the Asian market for 2009.
BabyLegs’ impressive growth has not gone unnoticed; the company received numerous prestigious recognitions in 2008. For excellence in children’s hosiery, BabyLegs was awarded a 2008 Earnie Award by Earnshaw’s magazine and recognized with the World Trade Center Tacoma’s “Marco Polo” award for pioneering trade. Founder Nicole Donnelly was named one of the Puget Sound Business Journal’s “40 Under 40” as a rising entrepreneurial star and BabyLegs was awarded the Mayor’s Small Business Award for excellence in small business management, customer service, entrepreneurialism and community involvement.