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Being Small, Competing Big
You can’t compete with your big competitor on price, selection, or corporate brand recognition, so don’t try. Instead, focus on the things that make you different from the Walmarts of the world.
1. Specialize.2. Customize.
3. Reach out to the community.
4. Use your name.
5. Get things no one else can.
6. Give your store a makeover.
7. Reward loyalty.
8. Have a great Website.
9. Repair stuff.
In other words, just as the big boxes may be doing what you can’t pricewise, you do what the big boxes can’t in terms of all of the other thing that factor into consumers’ decisions.
Photo by duchesssa.
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cassy on January 23rd, 2009 12:57 am
i think being a small business is not a problem, all we need to do is focus on the things on how you can compete to the big businesses and make some great strategy on marketing and onething important is know your product!
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