Luxury Water
Like wine water has terroir and it is a natural product that originates from a particular place with unique properties. That is of course if you drink premium bottled water. About 40% of the bottled water sold in the US is purified tap water and available from brands like Aquafina, Dasani and many others. If it says municipal source on the label it’s not premium water and highly processed.
In most restaurants the choice of water is simple. Tap or bottled. Water from the tap is free, while a plastic bottle of water will set you back a couple dollars.
A luxury hotel in London now has it’s own “water list.” Like a wine list, more than 30 of the world’s most expensive bottled water brands are available. One, 420 Volcanic, goes for almost $30 for half a liter!
Some of their other luxury waters are:
Luxury water looks like it could be a great business to be in. For more information on the niche check out FineWaters.com. They profile a couple hundred luxury brands.
RedHotFranchises on June 8th, 2009 8:35 pm
Sounds like the perfect business to go into. An interesting analysis shows that Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics–and psychology–of an unlikely business boom. And what it says about our culture of indulgence.
Roberta on June 25th, 2009 4:15 pm
At Graycliff Restaurant in the Bahamas we have an extensive water list – about 50 choices. As our CEO likes to say “Water is such an integral part of our daily existence and indeed a very natural accompaniment to any meal. In a Five-Star establishment such as ours, we pride ourselves on our attention to detail. Just as we have our customers’ palates and the design of our cuisine in mind when we add to our wine and cognac collections, we carefully consider the choices of water that we might offer our guests. While wine choices might invite a diner to be somewhat adventurous, he or she tends to go for the familiar brands when it comes to the choice of drinking water. We have guests from every continent in the world at Graycliff, and our water menu is designed to please every taste.”
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