Business Opportunities Weblog

June 12, 2009 by Rich Whittle | 1 Comment

The New York Times:

Google appears to be throwing down the gauntlet in the e-book market.

In discussions with publishers at the annual BookExpo convention in New York, Google signaled its intent to introduce a program by that would enable publishers to sell digital versions of their newest books direct to consumers through Google.

The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device.

Google’s move is likely to be welcomed by publishers who have expressed concerns about the possibility that Amazon will dominate the market for e-books with its aggressive pricing strategy.

Amazon offers Kindle editions of most new best-sellers for $9.99, a price far lower than the typical $26 at which publishers sell new hardcovers. In early discussions, Google has said it would allow publishers to set a suggested retail price, but that it would set the ultimate consumer price.

Google has already made its 1.5 million public-domain books available for reading on mobile phones as well as the Sony Reader, the Kindle’s largest competitor.

Under the new program, publishers give Google digital files of new and other in-print books. Already on Google, users can search up to about 20 percent of the content of those books and can follow links from Google to online retailers like Amazon.com and the Web site of Barnes & Noble to buy either paper or electronic versions of the books. But Google is now proposing to allow users to buy those digital editions direct from Google.

Google has discussed such plans with publishers before, but it has now committed the company to going live with the project by the end of 2009.

Photo by SONY.

In Books, Google, Sales | 1 Comment