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Mompreneur Creates A Business For All With LikeWear
After deciding she wanted something a little more intellectually stimulating than coordinating carpools, Lisa Gold got entrepreneurial while her husband was on a business trip.
What started as a keen idea to embellish children’s clothes from her kitchen, has turned into LikeWear, a national direct sales company with apparel licensing deals for General Mills and Tootsie Roll’s iconic brands. By creating a turnkey, “business-in-a-box” modeled after her own success, Gold has attracted more than three dozen “Mompreneurs” as independent sales representatives to sell her fun line of LikeWear clothing.
Lisa started her professional career in advertising working on the Pepsi and Visa accounts at the venerable advertising agency, BBDO NY. She also worked as a stockbroker at a leading Manhattan based brokerage scoring over 500 accounts. Just as passionate about her family and community as she was about her former corporate career, Lisa found a way to draw upon these experiences, while sharing this opportunity with other women to be just as successful from home.
“I always knew it was a big idea. Moms innately have all the skills required to sell a fun line of kids clothing: Moms know what their kids like, they’re very familiar with shopping for kids clothes, and they have a huge social network in place thanks to their children’s school and social activities. I knew that if I could provide a unique, quality product, a little guidance and a variety of sales methods, I could give women a flexible and fun way to earn money that works hand-in-hand with their role as a mother,” says Gold.
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