Submarina California Subs Gets New CEO

QSR magazine:

Submarina California Subs today announced the promotion of Mimi Zeller to president and CEO effective immediately.

Before joining Submarina as COO in 2006, Zeller began her career in franchising more than 23 years ago at Domino’s Pizza where she oversaw operational aspects including unit-level sales growth and profitability, marketing, new product development, royalty collection, and standards compliance for 725 franchises.

In addition, Zeller served as senior vice president of operations for Mail Boxes Etc., overseeing all purchasing and operational aspects for 3,400 domestic franchises.

“I am honored and eager to expand my leadership role with Submarina, and I look forward to undertaking new responsibilities with such a highly dedicated team of employees and franchisees,” Zeller says.

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