Thirty-five people showed up at TeleBrands’ headquarters in Fairfield, N.J. and were allotted just five minutes to present consumer product inventions to the ultimate judge, AJ Khubani.
He is the CEO and founder of TeleBrands, a leader in the direct response television industry and the “As Seen on TV” category, reports New Jersey Newsroom.
Set up like “American Idol,” Khubani and two other judges sit at a long table as inventors come in the room to pitch ideas. If Khubani and his team like the product idea, they will give a thumbs up.
The hope is a partnership will be formed between TeleBrands and the inventor, which will include product testing and eventually infomercial and retail store sales.
More than 300 people submitted requests to TeleBrands to attend the event, while 35 made the cut to present. At-home inventors traveled from all over including Thailand, Alberta, California, Ontario, Atlanta and Tennessee for the opportunity to have their invention considered.
One particular invention that caught the attention of TeleBrands earlier in the day was Patrice Dionne’s Roll â€˜n Pour. Dionne came from Carolina Beach, N.C., to demonstrate how the Roll â€˜n Pour makes it simple for people of all ages to pour liquids from gallon jugs, half-gallon jugs and two-liter bottles. Another interesting invention called No-PucksTM was presented by Fred Wallace from Louisville, Ohio and is a cure for those little pucker marks that come from clothes hanging on hangers.
Khubani and his team at TeleBrands seek products like the Roll â€˜n Pour and No-PucksTM that can be used by all and sell from $9.99 to at most $19.99. Currently, TeleBrands only markets four to five products a year and some are selected from a pitch at Inventors Day.
Khubani explained that in a nutshell TeleBrands is looking for an invention to be, “A simple solution to a common problem.”
Photo by newjerseynewsroom.