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Female Entrepreneurs Less Profit Driven, More Risk Adverse
The American public’s attitude toward female business owners hasn’t changed much in recent decades, according to a new national survey, with 94 percent saying women only want to contribute to the family income and not grow a business.
A nonprofit organization, Count Me In for Women’s Economic Independence, commissioned the survey, and a woman-owned business, Candice Bennett & Associates Inc., conducted it.
At a news conference Wednesday, Count Me In founder Nell Merlino said the survey shows the issues preventing women from expanding their companies at a time when the country desperately needs job creation.
More than three-quarters of people surveyed said profit isn’t very important to women, and 84 percent agreed women are more risk-averse than men. Merlino said the results show perceptions have not improved much since the 1970s, when many women began entering the workforce.
A companion survey of female business owners said more than 80 percent of women want to grow their business, but half think hiring new employees could hurt revenue.
Editors Note: If you’re a female business owner, would you say that survey does/does not describe you? Why?
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Gusto on March 13th, 2010 5:40 am
I could see how hiring could impact profit, not sure I understand how hiring would hurt revenue.
kris on March 14th, 2010 9:16 am
I am very profit driven, if you do not have profits, you do not have a business. The bonus of a business that you love, is that you make money doing what you already love to do! I do know that most very small, new businesses(which includes my own) can not afford employees. It would be unwise to have employees until your profits improve. When your profit margin can sustain employees, then that growth will warrant having employees to distribute the work load!
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