For a 19-year-old Ball State University sophomore, the creation and online marketing of “I’d Ball U” T-shirts was a way to make a few bucks and learn a lesson in marketing, reports The Star Press.
For university officials, it’s another kind of teachable moment: Ball State officials said Wednesday they plan to crack down on the student’s unauthorized use of the school”s registered trademarks.
Max Miller said he hasn’t yet sold any T-shirts, but he anticipates demand will be great: The “I’d Ball U” page on Facebook already has more than 1,300 fans.
Miller acknowledged he didn’t get the university’s permission, arguing, “Their only registered trademark is Ball State University, which isn’t on any of our T-shirts. Saying something like ‘Ball U’ is too broad a term to copyright or trademark.”
Not so, Ball State spokesman Kevin Burke told The Star Press.
“The ‘Ball U’ logo the group is incorporating is a protected mark and falls under our various intellectual property agreements,” Burke said. “The university will be taking appropriate actions to have ‘I’d Ball U’ stop using protected and registered marks. That process has already begun.”
Photo by I’d Ball U.com.
Can we solve the #1 Business problem people have today? Yes -- and the answer is simple...
The coffee vending business is your opportunity to cash in on the 30 billion dollar coffee industry.
Earn recurring monthly payments selling high-value mobile websites and apps to lucrative clients...
Mobile commerce, Over 95% of business do not have a mobile app.
Jamberry Nails signature product, Jamberry Nail Shields, which are essentially stick-on nail art
PromoSlam has a mission to develop real solutions for individuals and families
Origami Owl serves as a vibrant and beautifully beaded inspiration to aspiring independent business owners.
Sell our revolutionary online ordering products to businesses under your own brand...
With 2,000 locations open or in development in 15 countries, Snap Fitness is the top choice
Mobile Gaming Revolution offers you the unique opportunity to be the center of EVERY party!