Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, announced today that it has been selected by Wild Birds Unlimited to power marketing materials for all 270 of its franchises. Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with locations throughout the United States and Canada.
According to the 2006 Department of Interior’s National Survey of Fishing, Hunting and Wildlife-Associated Recreation, more than 53 million enjoy feeding wild birds, making it the second most popular hobby next to gardening. However, bird feeding is quite unlike other recreational activities due to its regional and even localized nature – making marketing more complex.
“While migratory patterns of birds can often be predicted, there is an element of unpredictability in bird feeding,” said Pat Perkinson, Vice President of Retail Operations, Wild Birds Unlimited. “Just as our franchisees create customized solutions for their customers’ bird feeding needs, we create a national marketing campaign each month that our store owners customize for their local birds.”
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