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Back to School 2010 to Be Big!

Back-to-school spending is expected to be robust this year as parents replenish their kids’ wardrobes and backpacks after two years of weak demand for school gear.
Having outgrown shoes, shirts and even backpacks they’ve used the last two years, children heading back to school this year will arrive in style. The National Retail Federation’s 2010 Consumer Intentions and Actions Back to School survey, conducted by BIGresearch, found that the average American family will spend $606.40 on clothes, shoes, supplies and electronics, compared to $548.72 last year, and close to the $594.24 in 2008. Total spending on school-aged children in grades K-12 is expected to reach $21.35 billion.
How are you going to profit from this trend?
More charts after the jump.
Chart: Back-to-School Spending, 2010
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Chart: Back-to-College Spending, 2010
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Angela Shupe on July 15th, 2010 5:16 pm
I believe it! I think it is more than just the kids needing stuff though. With the recession still going I think more people are going back to school for themselves. I know that when I hit the sales in August to pick up supplies for my daughter I will also be stocking up on paper, highlighters, pens and folders for myself since I also use that stuff for school.
Emma on July 21st, 2010 8:22 am
The sales are a great way to pick up office supplies and things needed for home offices and small businesses. I don’t have children going to school, but I use the sales to pick up gifts for nieces and nephews for Christmas and birthdays. I not only get the best prices, but I can cross them off my list for the holidays.
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