Jessica Herrin, founder of the jewelry company Stella & Dot, has found a way to bring together e-commerce, social networking and direct sales, while at the same time helping women work from home on their own schedules.
With 11,000 sales representatives, or “stylists,” hosting trunk shows, the Burlingame-based direct sales company has seen 2,683 percent growth between 2007 and 2009, with 2009 revenue of $32.88 million.
“It’s not that we are just trying to grow any way we can,” said Herrin. “We are a mission-driven company.”
Logo from Stella & Dot