The Fish Sticks That Inspired A Business

Patricia Beckman is the CEO and founder of Cybertary. Before that, though, she was a busy working mom. While putting together a quick meal for her kids a few years back, inspiration struck, reports Fox Business. She suddenly realized she no longer wanted the long hours and traveling. Patricia was ready for something different.

“Everyone has their ‘a-ha’ moment. Sadly mine was over fish sticks,” Beckman said. The “fish sticks” moment occurred when Beckman was preparing dinner for her girls and didn’t know which one wanted ketchup and which one wanted tartar sauce.

“It hit me that a mother should know these things,” she said. “Since I worked such long hours and traveled often on business, I had lost touch with my family. I didn’t know my daughters’ friends, missed school events and recitals, and the girls had even stopped coming to my side of the bed in the middle of the night, since Dad was the one who was always there for them. I thought – ‘I’m the Mommy!’” So, Beckman resigned from her corporate job and set out to create her own perfect “dream job” that would allow her to be more available for her family while meeting her professional objectives and financial goals.

As a franchisor, Beckman no longer does client work. She says today her primary function is to make sure that the Cybertary franchisees have everything that they need to be successful. This includes the initial franchisee training, ongoing one-on-one coaching, and marketing assistance.

Of course, keeping the right work-life balance isn’t easy, but Beckman said the situation offers the best of both worlds.

“Most successful home-based business owners believe they are living the work/life dream. Of course, to stay successful on the work side, it’s essential to keep all aspects of professionalism at the forefront. That way, no one will ever have to know you — and your pink-slippered feet — are having so much fun living your well-balanced work/life dream!”

Screenshot from Cybertary

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