She has made millions helping women enhance their cleavage with her Ultimo bra range.
Now entrepreneur Michelle Mone wants to cash in on those feeling the burden of a bigger bosom.
The 40-year-old is launching a new USculpt range of creams which claim to offer the first ‘breast reduction in a bottle’.
The product, entitled Boobs Minus, will cost £39.50 for 150ml and will be on sale in Boots.
ts launch comes at a time when British women’s breast size is rapidly increasing – in the fifties the average cup size was a B, but now it’s risen to a C.
In the past three years, the number of D-cups and above sold by Marks & Spencer has doubled, accounting for a quarter of all bra sales.
The biggest strapped bra on the market comes in a size 48N, created by Rigby & Peller, the Queen’s underwear retailer.