Women will no longer carry just a deodorant and a pepper spray in their bags to fight body odour and unscrupulous characters, respectively. The third addition will most likely be a spray that could help prevent urinary tract infection (UTI), amongst other things.
Fighting for shelf space is a new product called Elavo. The toilet seat sanitiser has been developed by Mumbai-based Asian Aerosol, which makes several health, personal and household care products such as Baygon, Mortein and Odonil for companies such as Hindustan Unilever, Godrej, JK Helene Curties, Reckitt Benckiser and Amway, amongst others. The product was launched in Mumbai today.
“We developed this product as an OTC (over the counter) product and not as a pharma product. This is a unique product in the Indian market and ensures 99.9 per cent protection from bacteria and germs found on toilet seats,” said an official at Asian Aerosol.
Asian Aerosol has a turnover of Rs 100 crore and is promoted by Bhogilal Patel. It has manufacturing units in Vapi, Daman and Kishanpura (Himachal Pradesh).