Clad in his own alpaca fleece, Mario Andrade haggled with University of Montana students looking for a cheaper price on hats, mittens and sweaters.
The prices, he explained, werenâ€™t necessarily open for debate. They were intended to provide needed income to the wool growers and spinners of Bolivia, his homeland, so they might lead a better life and send their children to school.
â€œI help my people become somebody they can be proud of â€“ being a Bolivian â€“ to support their kids, and so their kids can be in school and be happy,â€ he said this week while fending off the Montana chill.
Andrade flashed his Bolivian Fair Trade card signed by the Bolivian president when explaining the fair-trade concept to potential buyers.
Is fair trade good for business?