The American company DC is a global brand selling both shoes and sportswear. Having opened up franchise stores in France and the UK, DC has now launched its system in Austria with the opening of its first store in Innsbruck.

Marc Iser, DC Sales Director for Germany and Austria, commented, “We are really pleased to have opened our first store in the German-speaking market in the heart of the Alps. Innsbruck is a major centre for snowboarders and is gradually becoming a skating destination, too.”