Mashable:

Many businesses think of Facebook as the place to get new customers, and it certainly can be. But the most effective way to get those new customers is through word-of-mouth (or the online version, which perhaps should be called word-of-keyboard?).

Many businesses want to reach new audiences on Facebook, but they just aren’t sure how. The answer is simple: through your existing fans. Here are some of the ways that you can use your current customers to generate awareness with their friends:

  • Encourage interactions with content to build awareness
  • Run contests or trivia where your fans reveal interesting things about their personality
  • Ask customers to post photos on your Facebook
  • Feature customers on your Facebook
  • Provide incentives for sharing
  • Build contests for sharing and social spread, not to maximize entries
  • Create an extraordinary visual experience that customers want to share
  • Build mass momentum with events

Originally posted by Dane Carlson on May 18, 2014 in Ideas.

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