Over a period of four years and 56-57 credits, students will learn everything there is to know about network marketing.
For those who don’t know about network, or “multilevel” marketing, it’s a business structure in which salespeople are compensated partly based on how many other salespeople they can recruit. And it’s controversial because the structures resemble illegal pyramid schemes – a stigma the Bethany program acknowledges and apparently seeks to change.
“Entrepreneurs have not been taught how to correctly use network marketing,” said Robert Carlson, the chair of the program, in a statement. “This has led to many using unethical, unsustainable, and nonproductive network marketing business models. We want to fill the education gap and teach students how to use the foundations of servant leadership to successfully and honorably operate a network marketing business.”
The college will offer a marketing major with a concentration in network marketing, along with a certificate in network marketing.
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