4 Smart Digital Solutions That Will Beef up Your Small Business
Business experts agree that you need digital solutions, including a website, for your small business.
If you are concerned about the expense, rest assured that there are ways to secure your domain and run a professional-looking site from it without breaking the bank. In fact, digital solutions, including a website, will save your business money in many cases.
The important thing is to get the interface right and utilize all the tools available to you. Here are four things you should take into account when designing your online strategy.
1. Quick! Grab Your Own Domain
Forbes magazine and many other experts still believe that websites are the way to go. Yes, you want to utilize social media, and we will discuss that here, too. But you cannot forgo a website.
One of the most important things about your small business website is your domain name. Your domain name will draw Internet traffic your way. For example, if your business name is Smith Widgets, SmithWidgets.com will bring you to the top of your target audience’s search results. It’s not as expensive as you might think to have a domain name, so think of an appropriate domain name for your business and purchase it today.
2. Look to Ecommerce Solutions to Improve Your Sales
E-commerce businesses, without a doubt, need small business websites. However, they must be set up in a logical and user-friendly fashion. For example, your website’s home page must draw people into your product or service immediately. Further, all mapping must take them easily to the product pages and then the final sales page.
Think about how you shop online. Do you become frustrated if you can’t find what you’re looking for and how to purchase it right away? So will your customers. So make certain your e-commerce website design is quick and easy to understand. Make it a snap for your customers to navigate.
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3. Don’t Forget Social Media
Social media remains important, especially to your branding and marketing strategies. However, don’t let social media be your only online presence. Despite the popularity of Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, LinkedIn and other social media platforms, people still equate a website with professionalism.
You will, of course, use social media to market your business, establish your brand, and interact with your existing and future customers. However, all social media should ultimately direct people to your website, which, again, should be professional and user-friendly.
4. Think Mobile or Lose Out
People will back out of your site immediately if it isn’t mobile-friendly. That’s guaranteed. Your site’s design, including the colors and fonts you use, must translate well over mobile phones and notebooks. If you fail to take this into account, you exclude a majority of your online business.
Social media is already designed to work well with mobile devices. In fact, many of these platforms have designed apps for both phones and notebooks. Your website, however, will not automatically format for smaller screens unless it is designed to do so.
When you take into account that a majority of people access the Internet via their mobile devices, you quickly realize it’s essential to give your customers and potential customers a great mobile interface.
So make certain you work with templates or hire professionals who will format your website for mobile users. Just as the landline is quickly becoming obsolete, so is the laptop and the desktop computer. Think small when designing your business or e-commerce website to accommodate the majority.
The Bottom Line: Digital Solutions Will Boost Your Bottom Line
Even if your business is a quaint mom-and-pop shop or a cute cafe, you need these digital solutions. Chief among these is a small business website that will almost instantaneously increase your customer base.
That’s because people look for everything online today, so you need an Internet presence to market your company. A website, combined with a strong social media presence, will give you multiple opportunities to interact positively with your current and future customers.