4 SEO Mistakes You Don’t Have to Make
Ryan Stewart’s new SEO office in San Francisco is teaching people about the importance of SEO. However, it is not the only SEO office that is doing so.
For the uninitiated, SEO stands for “search engine optimization,” and it refers to practices that help you make the most of the search algorithms that allow users to find your website.
Content marketing has reached a milestone, thanks to the evolution of SEO. With more than 2 trillion Google searches happening every year, SEO is needed now more than ever so that your website can rank better on the search engine results pages, or SERPs.
Most website owners understand these concepts. However, despite the fact that they are applying SEO basics on their websites, their rankings don’t always improve. In fact, they continue to lose traffic on a daily basis. There’s only one reason behind it. They are making mistakes when they apply their understanding of SEO techniques.
If you want to find your website at the top spot on the search engines, you need to make sure that you follow proper SEO guidelines and avoid making the same mistakes.
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4 SEO Mistakes to Avoid
Here is a quick guide to some common mistakes that website owners make with regard to SEO. Are you making these mistakes? If so, correct them now and get more traffic.
1. Not Including Relevant and Internal and External Links
An article with no links in it fails to promote engagement. When your goal is to captivate a larger audience, you must create ways for users to get more valuable information from your website. Here’s where internal and external links can help.
If yours is simply a review-providing website, then you can place links to manufacturers’ websites so that visitors can learn more about the companies behind the products you review. Make it easy for people to gain more information about those products. Similarly, you can link out to other websites that are relevant to the article.
On the other hand, internal linking encourages your website’s visitors to spend more time on your site. This, too, is a good SEO tactic.
2. Choosing One Word as a Keyword
In the old days when SEO wasn’t that big of a deal, website owners used single-word keywords. Surprisingly, this tactic worked like a charm. Now, however, there is far more traffic. As a matter of fact, more than 40,000 searches are conducted on Google every single second of every single day. In this heady milieu, one-word keywords just aren’t enough. They won’t get you traffic like they used to.
With the increase in competition among websites and businesses, you need to think of longer keywords. Phrases would be even better. For instance, if you have chosen a keyword for an article to be “Iphone X,” you can change that to “features of Iphone X.” Longer keywords, often referred to as “long tail keywords,” bring more traffic from search engines than do shorter keywords. And that’s why all of your articles should have long tail keywords.
3. Discounting Dated Content
Content is king. We have all heard this phrase. What it means is that we need to continuously come up with new content if we wish to bring in new audience members and retain our position on search engines. However, old content can be of help as well.
According to reports, changing old content by adding images and updating it can result in a 111% bump in organic traffic. What’s more, this strategy will probably cost you less than coming up with new content on a continuous basis.
Pick your old content strategically and start making changes to it. Then republish it to increase engagement on your site.
4. Forgetting Mobile Users
According to W3Tech stats, 40% of people use a smartphone to make Google searches every day. Therefore, don’t neglect mobile users. If you do, you’ll end up with less traffic, and it could also affect your SEO ranking. This is because Google considers mobile-friendliness a key factor in how it ranks websites.
SEO is a complex field, and it is common for people to make mistakes. However, you don’t have to make the same mistakes everyone else is making. Use what you’ve learned here to be aware of SEO mistakes to avoid. Then correct these issues on your website and start seeing great results.